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Deep beneath the sea lived a mermaid named Ariel. She loved exploring her underwater home with her friend Flounder but dreamed of living on land as a human.

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The synopsis below may give away important plot points. Synopsis Ariel, a sixteen-year-old mermaid princess, is dissatisfied with life under the sea and curious about the human world.

With her best fish friend Flounder, Ariel collects human artifacts and goes to the surface of the ocean to visit Scuttle the seagull, who offers very inaccurate and comical knowledge of human culture.

Ignoring the warnings of her father King Triton and court musician Sebastian the crab that contact between merpeople and humans is forbidden the sea's primary contact with humans involve fishermen, so King Triton considers humans as nothing more than mere predatorsAriel still longs to be part of the human world; to this end she has filled a secret grotto with all the human artifacts she has found.

One night, Ariel, Flounder and an unwilling Sebastian travel to the ocean surface to watch a celebration for the birthday of Prince Eric, with whom Ariel falls Ariel ad brief love.

A sudden storm hits, during which everyone manages to escape in a lifeboat except for Eric who goes back to rescue his dog Max. He almost drowns saving Max but is saved by Ariel, who drags him to the beach.

Although it seems that his heart isn't beating, Ariel notices that Eric is breathing.

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She sings to him but dives underwater when Max returns to Eric. Upon waking, Eric has a vague impression that he was rescued by a Ariel ad brief with a beautiful voice; he vows to find her, and Ariel vows to find a way to join Eric.

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Triton questions Sebastian about Ariel's behavior, during which Sebastian accidentally reveals the incident with Eric.

Triton furiously confronts Ariel in her grotto, using his trident to destroy her collection of human treasures. After Triton leaves, a pair of eels, Flotsam and Jetsam, convince a crying Ariel that she must visit Ursula the sea witch, if she wants all of her dreams to come true.

Ursula makes a deal with Ariel to transform her into a human for three days "Poor, Unfortunate Souls". Within these three days, Ariel must receive the 'kiss of true love' from Eric; otherwise, she will transform back into a mermaid on the third day and belong to Ursula.

As payment for legs, Ariel has to give up her voice, which Ursula takes by magically removing the energy from Ariel's vocal chords and storing it in a nautilus shell.

Ariel's tail is transformed into legs, leaving her naked except for her seashell bra. Sebastian and Flounder drag her to the surface. Meanwhile, Triton discovers Ariel and Sebastian's disappearance and, wracked with guilt over his behavior, orders a search for them.

Eric and Max find Ariel on the beach. He initially suspects that she is the one who saved his life, but when he learns that she cannot speak, he discards that notion, to the frustration of both Ariel and Max who knows the truth.

He helps her to the palace, where the servants think she is a survivor of a shipwreck. Ariel spends time with Eric, and at the end of the second day, they almost kiss "Kiss the Girl" but are thwarted by Flotsam and Jetsam.

Angered at their narrow escape, Ursula takes the disguise of a beautiful young woman named "Vanessa" and appears onshore singing with Ariel's voice. The next day, Ariel finds out that Eric will be married to the disguised Ursula on a ship.

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She cries and is left behind when the wedding barge departs. Scuttle discovers that Vanessa is Ursula in disguise, and informs Ariel.

As Ariel and Flounder chase the wedding barge, Sebastian informs Triton, and Scuttle is assigned to literally "stall the wedding. Realizing that Ariel was the girl who saved his life, Eric rushes to kiss her, but the sun sets and Ariel transforms back into a mermaid.

Ursula reverts to her true form and kidnaps Ariel. Triton appears and confronts Ursula, but cannot destroy Ursula's contract with Ariel.

Triton chooses to sacrifice himself for his daughter, and is transformed into a polyp. Ursula takes Triton's crown and trident, which was her plan from the beginning. Ursula uses her new power to gloat, transforming into a giant, and forming a whirlpool that disturbs several shipwrecks to the surface, one of which Eric commandeers.

Just as Ursula is set to use the trident to destroy Ariel, Eric turns the wheel hard to port and runs Ursula through the abdomen with the ship's splintered bowsprit, mortally wounding her. With her last breaths, Ursula pulls the ship down with her, but Eric escapes to shore in time.

With Ursula gone, her power breaks and the polyps in Ursula's garden including Triton turn back into the old merpeople. Later, after seeing that Ariel really loves Eric and that Eric also saved him in the process, Triton willingly changes her from a mermaid into a human using his trident.

She runs into Eric's arms, and the two finally kiss. In the final scene, an unspecified amount of time later, Ariel marries Eric in a wedding where both humans and merpeople attend.Ariel is a fictional character and the title character of Walt Disney Pictures' 28th animated film The Little Mermaid ().

Ariel made a brief appearance in a TV special Sofia the First: The Floating Palace, which is part of the computer-animated television series Sofia the First. In the special, Sofia is trying to help her mermaid friend. Creative brief sample for advertising and design projects with consumer insights, audience profile, media and schedule.

Ariel contains unique Fragrancein detergents with newtechnology based detergent Ariel is available in 3 variants: Ariel Fresh Clean Ariel Spring Clean Ariel Front-O-Mat ARIEL targetting Ariel has adopted the strategy of market aggregation.

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P&G’s brief to BBDO India was simple; they wanted to create a good change – wherein its product plays an essential role in the process. P&G India, Josy Paul, BBDO India, Ariel Ad Comment.

The Little Mermaid () - Plot Summary - IMDb