Understand the role of promotion within the marketing mix 2. Understand the role of advertising agencies and the media 3. Know the constituents of the promotional mix 4. Be able to create a simple promotional campaign.
Final year Your first year at Loughborough will introduce you to material and concepts that provide a foundation for your subsequent study.
You will also cover the key management subjects of accounting, marketing, economics and organisations.
An introduction to the wider social impacts of sport is provided through a compulsory module covering critical perspectives in sport. You will also select one optional module in either coaching or social science.
Semester 1 Principles of Marketing for Sport and Leisure Core Principles of Marketing for Sport and Leisure The aim of this module is to introduce students to the principles of marketing and the role of marketing management in sport, leisure and recreation organisations.
Organisation and Management Core Organisation and Management The aim of this module is for the student to be introduced to key concepts in the management.
Semester 2 The Leisure Market Core The Leisure Market The aim of this module is to demonstrate the concepts and theories of microeconomics with applications to the sports and leisure sectors.
Introduction to Sport Management Core Introduction to Sport Management The aim of this module is to introduce students to the field of sport management and provide a holistic overview of the sport industry. Critical Perspectives in Sport Core Critical Perspectives in Sport The aim of this module is to introduce students to some of the key issues and contemporary debates that are relevant to sports managers within the complex social, political, financial, and increasingly globalised environment within which they work as well as to relevant theoretical concepts that aid the understanding of such issues and debates.
Fundamentals of Sport Coaching Optional Fundamentals of Sport Coaching The aims of this module are for students to develop a holistic understanding of coaching and coaching practice, and to introduce students to evidence-based research and research-informed practice.
Sport and Social Sciences Optional Sport and Social Sciences The aim of this module is for students to develop knowledge and understanding of the underlying social science theories and topical debates that relate to sport, coaching and pedagogy.
You will also study compulsory modules covering law, equity and inclusion, marketing and economics, accounting and human resource management.
You will select one optional module in either coaching or social sciences. Coaching Process and Practice Optional Coaching Process and Practice The aims of this module are for students to examine coaching effectiveness and the complexity of the coaching process and to be able to apply and demonstrate this theoretical knowledge in practice in authentic coaching contexts.
Semester 2 Economic Analysis of Sport Core Economic Analysis of Sport This module aims to provide students with an introduction to the main structure and scale of the sports economy and key features of the demand and supply of sports in the voluntary, commercial and events domains.
Accounting for Managers Core The aims of this module are to further develop business accounting skills. Conceptualising Sport Optional Conceptualising Sport The aim of this module is to develop a critical understanding of more advanced social scientific concepts which combine to form the basis of social theories and perspectives used in the analysis of sport and physical cultures in modern societies across the world.The aim of this unit is to enable learners to understand how important management accounting is to all businesses.
It looks at costing and budgeting, and how to use current or historical financial data to plan for the effective finances and costs of the business for the future. Upon completion of Pearson BTEC Level 3 Diploma in Business, students may proceed to BA Common Year 1 or BTEC Level 5 Higher National Diploma in Accounting/Marketing.
Marketing Objectives (Revision Presentation) Levels: AS, A Level; Exam boards: AQA, Edexcel, OCR, IB; Designed to support all Year 12 students in the first year of taking A Level Business, our Flying Start Student Workshops focus on the core Year 1 teaching content and assessment skills.
BTEC National Business Unit 3 Revision Flashcards. Jul 10, · This unit was ridiculously long, I had to investigate different methods of market research and link it to a well known business such as Coca Cola. Further on into the unit we had to produce primary research on a company of our choice.
I went with . btec level 3 unit 2 work:developing a marketing campaign. for BTEC level 3 Unit 2 Developing a Market Campaign BTEC Business Unit 2: Developing a Marketing Campaign BTEC Business Unit 2: Developing a Marketing Campaign BTEC Business Level 3 National Extended Certificate.
Unit 11 P1 Describe the development of relationship marketing. BTEC national Business Unit 1 P1 3 star(s) Description of Purpose. Why does the business exist? Tesco set up to earn profit, the same as any other business. Unit 11 P2 Explain how relationship marketing can be applied to Tescos.