Email remains an immensely credible and profitable channel, with an immense reach to boot. To not have it as an active part of your marketing portfolio is sub-optimal. The only requirement is that your mental model and indeed, company culture should be solidly rooted in permission marketing. Every fiber of your being.
CopywritingEmail campaign strategyEmail optimization When it comes to email marketing, copy is one of the top determinants of whether a campaign succeeds or fails.
Some Interesting Email Marketing Stats Email is a vital component of online marketing for business success. Here are a few interesting email marketing statistics that help show just how important it is to invest time and effort into carefully crafting the copy for your email campaigns: The number of active email accounts worldwide was about 4.
Segmentation increased email opens by Keep it simple and strong K. Once subscribers open your email or click through to your landing page, you have mere seconds to capture their attention. Instead, write as if you were talking to a friend.
As you set out to develop catchy emails and an effective content marketing strategy, be sure to check out these previous NewsLever features for email marketing content best practices and email advertising tips: Creating an email design that breaks up your email-marketing copy with punchy subheads, numbered and bulleted lists, and small bites of information will allow subscribers to quickly read it and grasp your main message.
And when appropriate, use images to help tell your story and support your marketing message. As the saying goes, a picture is worth a thousand words. Making your email messaging scannable is especially important for your subscribers who open and read their emails on mobile devices.
That number could be even higher for your specific target audience. After all, people who subscribe to get your emails are more interested in how the products provided by your business can meet their needs and be helpful to them.
Talk about the benefits versus the features. Align the email copy with the subject line and preheader. How to write a convincing email subject line to effectively drive email open rates is a topic for another article.
But once you get people to open your email, be sure to follow through on what you promised in the email subject line. The preheader—the snippet of text that appears right next to or below the subject line on iPhones, iPads, some Android phones, and most email clients—is another huge opportunity to drive prospects and customers to open your email.
But always make sure your content is useful and well written. Know — and write — for your target market. The more you can find out about the people on your email list through market research, the better you can tailor the email-marketing message to meet their needs and solve their problems.
Content relevancy is the key to email-marketing success. What is a blanket email? With blanket emails, you send the same email content to your entire list of contacts. Make your calls to action hard-hitting and plentiful.
Then, as soon as your recipients are ready to act, they can. In a previously published NewsLever articlewe offer more email marketing tips on how to write effective email calls to action that optimize click throughs and conversion rates.
Concentrate on a singular goal. Although you want to include multiple calls to action, they should all lead to the same place and meet one overall marketing strategy objective. Create a sense of urgency.One of the biggest benefits of content marketing is being able to build an audience – rather than renting that audience through advertising.
The number one way to stay in touch with that audience is email, but it’s often used just as a channel for sales instead of sharing your brand’s content. One of my favorite pieces of advice April urges you to do before sending an email campaign, is to email yourself a test and see how the subject line compares with all of the other marketing .
Do you want to learn how to use email marketing to get more sales? Email is still the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers. Email marketing is the highly effective digital marketing strategy of sending emails to prospects and.
Email marketing software helps marketers send a commercial message to a group of people via email. These tools can be used to design and build customized emails, either using HTML and CSS or via easy-to-use visual editors.
"Chad is dead on with this book. Stop chasing the next new thing and get good at email."-JOE PULIZZI, Founder of the Content Marketing Institute; author of five books, including Content Inc. and Epic Content Marketing"Email marketing is more critical than ever.
Email Marketing .
Update: Nearly , people enjoyed the original 20 email best practices. We decided it was high time to update this guide, so we’ve added 20 more suggestions to help you optimize your email marketing.
The tips below are drawn from our customers’ best campaigns as well as our own experience.