How to write a meta description

Google has increased the width of the search results for nearly all users although they could roll it back at any time.

How to write a meta description

how to write a meta description

META tags influence the way some search engines list and index web pages. There are at least three META tags that you will want to use to make sure your page is search engine ready.

What are Meta tags good for? For search engines that support them, META tags are used in at least three ways: They are used to describe your site in the search results. For example, if you do not have a META Description tag for your page, some search engines will simply grab the first few lines of your page to serve as the description of your site.

This description is more important than you may think.

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If you were searching for "nosuchwordasthis", which of the following two items listed would you be more likely to click? Ridiculous and Impossible Words Some of the incredible words that netizens have come up with this year, along with their supposed meanings. The first item above had a snippet from what appears to be its top menu in the lines below the website title.

The second item has a description which tells the person searching exactly what the site is all about. If you do not put a description tagwhat appears in the listing would be likely to be whatever first appears on your page, usually the alt text of some graphic or banner or perhaps your top menu.

There are search engines which also look for a META Robots tag to determine how they index your site.

The meta description is a snippet of up to about characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO.. What does a meta description do? A good meta description tells the reader that your page is what they're looking for and entices them to read more. Learn how to write a meta description that. What is a meta description? A meta description is a summary of up to characters in length that describes the content of a web page. Search engines show it in search results when the meta description also includes the keywords being searched.

For example, if Google does not encounter such a tag, it will assume that it can index and follow the links on the page. In the old days, they were used to determine which keywords your page will be listed under. So if you want your page to be listed in a search engine when the user searches for the term "nosuchwordasthis", the latter should be present in your META Keywords tag as well as in your document.

However, the keyword tag is now obsolete. There are other META tags, which search engines and web browsers recognize. However, the tags listed here are the main tags relevant to most search engines. Minimize irrelevancies and put the essentials near the beginning of the description so that if the search engine only accepts the initial say characters, the essential parts of your description will still be displayed.

Not all search engines use this tag. For example, Google normally only displays the text surrounding the matching keyword that the searcher used.

How to Use the META Robots Tag This tag is useful if you want to prevent search engines from indexing certain pages on your website or from crawling the links on those pages or from keeping those pages in their cache.

Technically, you can also use it to specify that your page can be indexed, but since that is what the search engines do by default anyway, it is less useful for that purpose.

In general, you will add the following line to your web page if you want the search engine to index your page and follow the links on it.

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For example, the following line in one of your pages will forbid search engines from indexing the page or crawling the links found there. If you do not want the search engine to keep a cache of your page on their servers, you can affix a "noarchive" value to the "content" attribute, such as in the example below: Incidentally, if you are planning to prevent the search engines from indexing certain pages on your site, you should also use a robots.Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions.

The relationship between the meta description and search engine. How to Write an Effective Meta Description (Yes, They Still Matter) What is a meta description? Meta-descriptions play a big role in search results.

May 2018 Update

In case you're unfamiliar with the term, a meta description is the snippet of information below the link of a search result.

Its purpose is to describe the contents of the page to the searcher. A good meta description tells the reader that your page is what they're looking for and entices them to read more.

Learn how to write a meta description that. A metamodel or surrogate model is a model of a model, and metamodeling is the process of generating such metamodels. Thus metamodeling or meta-modeling is the analysis, construction and development of the frames, rules, constraints, models and theories applicable and useful for modeling a predefined class of problems.

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As its name implies, this concept applies the notions of meta-and modeling. Aug 06,  · 5 Reasons You May Not Want to Write That Meta Description Google Is Constantly Testing & Changing the Way It Presents Search Results.

how to write a meta description

Author: Stephen Watts. If you do not write a meta description, Google will generate a text based on your content that it can show in the snippet. That could be the first paragraph of your blog post, but it could be something else as well.

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