The promotional plan is part of the marketing plan. In fact, your marketing plan might have several promotional plans at one time; each with a set of measurable objectives to quantify results.
The Products Elsewares intends to develop an inventory of unique products and drawstring packaging products that can add perceived value to those products. These products, which will be sourced from Mexico and the Far East, will be imprinted in-house with various company logos before they are shipped to the distributors.
This ranks only behind television and newsprint in terms of advertising dollars spent. Elsewares will market their products exclusively through these distributors and will not sell directly to end users.
Elsewares intends to reach those distributors through advertisements in trade publications, through an in-house sales force, and a network of salaried and commission-based sales reps. Concurrent with our campaign to market these packaging products, we will showcase our line of unique promotional products to the same distributors, thus giving ourselves three sales opportunities: This is a very mature industry that is crowded promotional products maker business plan suppliers and distributors.
Those three suppliers are located on the East Coast while some of largest advertising specialty distributors in the industry are Midwest and West Coast firms. We feel that by concentrating our efforts on marketing to the West Coast distributors, many of which already have had positive business relationships with our personnel, we will acquire a significant market share of the packaging niche over the next three years.
Financial Considerations A portion of our initial startup costs will be used to purchase inventory, office equipment, and imprinting machinery. The balance will be used for catalog costs and initial advertising expenses.
Additionally, we project the need for additional financial commitment to finance receivables and payroll expenses for the first 12 months of operation. Elsewares intends to concentrate its sales force in the western United States and to reach a respectable sales level by the end of Year 2.
Elsewares is seeking a financial package based on a note due in five years, but amortized over 15 years. The note will be personally guaranteed by the founder's assets.
By amortizing the note over 15 years, the company will be afforded the opportunity to establish a healthy track record which will enable the company to seek alternate financing for the balance.
It should be noted that the owners of Elsewares do not intend to take any profits out of the business until the long-term debt has been satisfied. Whatever profits remain after the above debt payments will be used to finance growth, mainly through the acquisition of additional inventory.
Elsewares intends to factor our growth by diversifying into unique promotional product offerings which will be attractive as advertising specialties in their own right, or packaged in a drawstring pouch which we can also provide. But most importantly, it is our business philosophy that will ensure success.
The advertising specialty industry demands that products be delivered on time and with high quality imprinting. Pursuant to these demands: Elsewares will satisfy this demand by maintaining acceptable inventory levels that will be delivered on time according to pre-arranged shipping schedules.
Elsewares will institute a quality control procedure for overseeing the on-site imprinting facility to ensure an acceptable imprint quality. In addition to offering a complete line of velour packaging products, Elsewares will offer a unique line of promotional products that will encourage advertising specialty distributors to think of our company first when looking for original products.
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Elsewares Promotional Products & Packaging is a start-up business established to supply logo-imprinted products to advertising specialty distributors.
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Elsewares Promotional Products & Packaging promotional products maker business plan company summary. Elsewares Promotional Products & Packaging is a start-up business established to supply logo-imprinted products to advertising specialty distributors.
Sep 13, · Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan.
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Promotional products, also known as ad specialties, are a growing $ billion dollar industry and are used by nearly every business in America. Businesses use mugs, pens and T-shirts imprinted with their logo as an affordable way to create a memorable impression and increase brand awareness.