Social exchange theory project

But critics are warning about the many red flags hinting at a potential scam. The project comprises a private currency called Q, which the company has been giving away for free. But to get into the list, you need an invitation and the company behind it has successfully instilled a sense of urgency to get people to join in. A typical multi-level marketing MLM binary tree structure.

Social exchange theory project

Frank For Sociology The first problem is that of names. Homans never liked this term, preferring instead "social behaviorism ". Homans is a psychological reductionist a: Blau on the other hand does offer an exchange theory.

His interest is in how exchange as a form of social activity gives rise to different forms of association and different organizational forms. There is then a gap between Homans and Blau and the rational choice theorists, Coleman and Hechter. These comments are introductory. What counts is to recognize that among these four theorists, there are at least three different forms of theory social behaviorism, exchange, and rational choice with three related but also different interests.

Social exchange theory project

In my notes on interactionism I suggested that most theories have at least five components; let me review these with respect to social behaviorism, exchange theory, and rational choice theory which I will now treat as one, with some disregard to what I have written above. Actors choose lines of action.

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Choice of action is privileged over response to the demands of membership in a collectivity. Actors are maximizing, seeking the most rewards at the least Social exchange theory project.

Their rationality consists of evaluating which actions can be expected to maximize their interests. These concepts represent readily observable activities; the object is to say how and why actors engage in these activities, and what are the results of their aggregate behavior.

Concepts are then used to generate propositions, which are predictive statements in the general form, x will increase or decrease in the presence or absence of condition y. Thus Homans writes that the rate at which the pigeon pecks will decrease as the pigeon becomes satiated on corn, or in its more general form, the rate of a behavior will decrease as the reward becomes progressively less valuable to the actor.

Homans was resolute in wanting propositions that would accumulate, progressively larger scale forms of social organization as they accumulated.

Later theorists are more willing to begin at the "meso" organizational, institutional level.

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But the existence of the organization is never taken for granted. In this sense it is perhaps the last of the s style "theory groups.

The second boundary limit is that theory should produce propositions that can be evaluated by whether they predict observable behavior. Certainly collective institutions are acknowledged, but they must be explained as arising from and persisting because they allow individuals to rationally maximize benefits through their involvement.

And that again is the constant research question: Alexander argues—and I agree—that this theoretical program is not free of contradictions. Homans answer is stated on a, bottom: By introducing values he makes some space for non-rational behavior; by treating values as corn pellets he keeps his theory behaviorist.

Thus when the behavior stops, the observer can hardly be wrong by claiming that the behavior is no longer valuable to the actor who quit doing it. I hardly want to trivialize Homans, who was one of the most intelligent sociologists of his generation.

The problem is that Homans ties this recognition to a behaviorist research program that is out of fashion today, to say the least.

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What Homans forces us to do, ultimately, is to suggest in equally clear, persuasive language why an alternative theoretical framework is "better". Among the ideas Homans discusses in his paper—and this paper bears careful study—is that of "opportunity cost" b. Homans does not use this term, but he refers to the concept when he writes "that the cost of a particular course of action is equivalent to the foregone value of an alternative".

In other words, whatever you do has among its costs all the other things you are not doing or buying, or investing in, etc. This idea leads him to a nice example of a more general proposition: In other words, people will tend to quit doing things the way they have—they will change—when the way they have done things yields least rewards.A new currency project called Initiative Q has been all over social media these past weeks as promoters are pushing to enroll more and more people to the scheme as part of a multi-level marketing campaign.

Dec 08,  · In the last byte, we began our discussion on the social exchange and equity shall continue this discussion in this byte. Committed relationships could be seen as having a positive intensity for the parties involved, while the Calculated would typically be between low positive or low negative intensity but the alienated relationships may characterize with high negative intensity.

Classic approach – social exchange theory: apply to attraction and relationships You can think about this theory as a more economic view/model of social behaviour – domain of social relationships.

In this paper we will be looking at a group, Social Work Club, and be applying four theories; Field theory, Social Exchange theory, Learning theory, and Psychoanalytic theory to .

Social Exchange Theory is a perspective of the field of social psychology and sociology to explain social change and stability, representing them as a process of negotiated exchanges between people. Welcome to the SSRN Home Page. SSRN´s eLibrary provides , research papers from , researchers across 30 disciplines.

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Education for Social Change: From Theory to Practice