Hospitality Industry is booming like never before.
The case study will place the student in the role of a senior manager in charge of one of your company's Strategic Business Units SBU. Your first task in this new position is to develop a project portfolio management process and then use this process to select projects for your SBUs portfolio.
The senior management of your company has already made the strategic decisions to allocate annual funding to each of the Strategic Business Units SBU within the company. You have been hired to manage one of the companies SBUs.
This company, like many others, is struggling in today's economy. It realizes in order to survive it needs to both expand and control costs at the same time. You are new to this industry. This company's vision is to become the "go to" support or the "provider of choice" for the cruise ship industry throughout the world.
This company currently is in the travel and hotel support industry. As such, you supply support services to the travel and hotel industry such as linen services to cruise ships and major hotel chains in the Southeastern United States.
Most of your new company's revenues are derived for the cruise ship industry versus the hotel industry.
This company is home based in Tampa, Florida, as most of your business is in that geographic area. You are in charge of the Operations SBU and responsible for the management of a product portfolio in this strategic business unit.
There are a number of projects already in progress, but there has not been a good portfolio management process in place. The parent company has set the following strategic goals for the entire company: The sources used are also included in the solution.The Disney Advanced Studies in Hospitality Management Course is an advanced-level course that covers • Explain the concept of strategic management and the strategic planning process • Participation in group case study reviews.
An analysis of maintenance strategies and development of a model for strategy formulation – A case study Master of Science Thesis in the Master Degree Programme, Production Engineering. Joie de Vivre hospitality: Case Study and Management Analysis By Arturo Cuenllas. I can say about the hotel industry´s best-known psychology also as a strategic model of application to his company management.
Chip, very cleverly.
Strategic marketing in the hospitality industry: a case study of Scandic hotel chain Osarenkhoe, Aihie University of Gävle, Department of Business Administration and Economics, Ämnesavdelningen för företagsekonomi.
Hotel industry is also not an exception, typically Indian hotel industry. In order to grow and expand, hotel industry has to combat a number of challenges in human resources, land acquisition, technology deployment as a strategic tool and understanding the dynamics .
Strategic management is the process where managers establish an organi- zation’s long-term direction, set the speciﬁc performance objectives, develop strategies to achieve these objectives in the light of all the relevant inter-.